> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alesta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Alesta?

> Understand Alesta's domain-first AI CMO workspace, its outputs, and its human-review boundary.

Alesta is an AI CMO workspace that turns available evidence about a company domain into a reviewable marketing baseline. It organizes the company profile, website and search analysis, competitor candidates, working documents, and next-step signals in one place.

The product is designed to help a person inspect, correct, and act on marketing context. The term **AI CMO** describes that shared workspace and reasoning layer. It does not mean Alesta becomes an autonomous executive.

## What Alesta does

When you attach a domain to a workspace, Alesta can:

* read public pages that it can reach;
* measure eligible website and search signals;
* build a working company profile;
* propose likely competitors for review;
* prepare generated documents such as Product information, Marketing strategy, and `llms.txt`;
* label results by evidence and availability state;
* accept bounded, user-requested corrections when your plan and workspace allow them;
* add authorized data from connected services, such as Google Analytics or Search Console.

Results arrive progressively. A fast panel may be ready while a crawl, document, or provider-backed panel is still running.

## What Alesta does not do

<Warning>
  Alesta does not automatically publish posts, send email, change an ad account,
  deploy code, or schedule recurring campaigns. A paid plan adds access and
  capacity, not blanket permission for autonomous external actions.
</Warning>

A public-domain review also cannot know private facts such as revenue, customer interviews, CRM records, internal budgets, or product usage unless an appropriate capability is available and you explicitly connect the source.

## The four parts of a workspace

<CardGroup cols={2}>
  <Card title="Company context" icon="building" href="/workspace/company-profile">
    Identity, categories, description, social profiles, documents, and the
    accepted competitor set.
  </Card>

  <Card title="Analytics" icon="chart-line" href="/workspace/analytics-overview">
    Web, connected traffic, and social measurements, each with an explicit state
    and source boundary.
  </Card>

  <Card title="Signals" icon="signal" href="/workspace/signals">
    Verified findings that need business input, code work, service access, or
    another reviewed next step.
  </Card>

  <Card title="Chat and logs" icon="comments" href="/workspace/chat-and-logs">
    A contextual assistant for eligible plans, plus human-readable activity and
    technical run logs.
  </Card>
</CardGroup>

## Your role in the process

Alesta can observe and infer, but your team owns the business decision. Review the company description, confirm the competitor set, inspect source limitations, correct generated documents, and decide whether any suggested action should leave the workspace.

<Tip>
  Treat generated strategy as a working document. The strongest workflow is to
  correct the company picture first, then the competitors, then the downstream
  documents.
</Tip>

## References

* [Create your first workspace](/getting-started/create-your-first-workspace)
* [Domain-first baseline](/concepts/domain-first-baseline)
* [Evidence and data states](/concepts/evidence-and-data-states)
* [About Alesta](https://alesta.ai/about)