> ## Documentation Index
> Fetch the complete documentation index at: https://docs.alesta.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Competitors

> Review, add, remove, and compare competitor candidates without treating them as automatic market truth.

Alesta proposes likely competitors from public company and market evidence. A proposed domain is a candidate for human review, not a final declaration that the companies compete in every segment.

## Review a competitor

Select a competitor in the Company panel to open its detail view. Depending on the available evidence, the view can include:

* name, domain, and discovery source;
* a public description;
* public social context;
* potential advantages;
* differences versus the current company;
* changelog and pricing research for eligible workspaces;
* placeholders for longer-term engagement trends or messaging shifts.

The header distinguishes a manually added competitor and shows **Researching...** while a new profile is still filling in.

<Note>
  Empty detail fields during active research do not mean Alesta finished and
  found nothing. Read the action state before interpreting the content.
</Note>

## Edit the competitor set

Eligible workspaces can stage several changes before applying them together.

<Steps>
  <Step title="Enter edit mode">
    Select the edit control beside **Competitors** in the Company panel. A lock
    opens the plan boundary.
  </Step>

  <Step title="Mark removals">
    Select the remove control on any candidate that does not belong in the set.
    The row is marked but nothing changes yet.
  </Step>

  <Step title="Add domains">
    Enter one or more replacement or additional company domains. Alesta
    validates and canonicalizes the result on save.
  </Step>

  <Step title="Review the draft count">
    The product applies the server's current competitor limit to the resulting
    set, not just the number of additions.
  </Step>

  <Step title="Save or discard">
    Select **Save** to apply the batch or **Discard** to abandon every staged
    change.
  </Step>
</Steps>

A batch uses one set-level lock. While it runs, other competitor edits are disabled. New domains can show research progress, removed domains can show removal progress, and dependent analysis can show **Rewriting analysis...**.

## Remove from the detail view

An eligible competitor detail pane also has a removal control. Confirm the decision before Alesta starts the action. Removal can take time because documents that mention the competitor may need to update.

## Changelog and pricing

This panel is a deeper, plan-gated reading. Its state matters:

* a free workspace sees the Pro boundary;
* an eligible workspace that has not reached the collection step should not claim the competitor publishes nothing;
* a completed collection with no results can legitimately remain empty;
* a completed collection with data shows the public entries and available pricing tiers.

Do not purchase a plan solely expecting a particular competitor to publish usable changelog or pricing evidence.

## What makes a good competitor set

Keep candidates that share a meaningful overlap in product, audience, category, positioning, or search intent. Remove companies that only share a broad industry label or a superficial keyword.

When uncertain, retain the candidate long enough to inspect the evidence and differences, then make an explicit decision.

## References

* [Manage competitors](/guides/manage-competitors)
* [Company profile](/workspace/company-profile)
* [Documents](/workspace/documents)
* [Evidence and data states](/concepts/evidence-and-data-states)