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Alesta publishes the first analysis progressively. You do not need to wait for one all-or-nothing completion screen. Each panel, competitor, and document can move to a readable state when its own work is ready.

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Follow the run

During the run, you may see:
  • a global progress indicator with the current phase and percentage;
  • Baseline analysis running above the Web analytics area;
  • loading, preparing, or writing states on individual panels and documents;
  • new entries in Logs > Activity;
  • profile details, competitors, and documents appearing at different times.
The free profiling flow can move through these user-facing stages:
  1. Reach the site
  2. Measure performance
  3. Read the pages
  4. Build the profile
  5. Find competitors
  6. Write documents
  7. Publish results
A progress percentage describes the run, not the completeness of every possible Alesta capability. Some surfaces can remain unavailable, locked, or not measured after the run finishes.

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Review in a dependable order

1

Confirm the company identity

Check the company name, domain, category, description, and detected social accounts in the left panel. The rest of the workspace depends on this context.
2

Read the Web baseline

Start with PageSpeed, Core Web Vitals, SEO health, the crawl summary, Programmatic observations, and open issues. Keep lab data separate from real-visitor field data.
3

Review competitor candidates

Open each competitor, inspect the discovery basis and differences, and correct the set before relying on comparative recommendations.
4

Open the generated documents

Read Product information, Marketing strategy, and llms.txt when they become available. Treat each as a working draft.
5

Inspect limitations

Read every partial, unavailable, not measured, and locked state. These labels tell you what the result can support.

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Read state before value

The panel has a result for the stated source and scope. It can still contain caveats or partial coverage.

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Know when the first review is complete

Your first review is complete when you can answer these questions:
  • Is this the correct company and domain?
  • Which facts were directly observed, and which were inferred?
  • Which panels used public evidence, and which need a connection?
  • Are the competitor candidates relevant?
  • Do the generated documents match the business?
  • Which gaps are true findings, and which are unavailable or not measured?
You do not need every panel to contain a number. Honest absence is part of the result.

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References