Product and setup
What is Alesta?
Alesta is an AI CMO workspace. It starts with a company domain, organizes available public evidence into a reviewable company and marketing baseline, and gives the team structured outputs it can inspect and correct. Learn how the workspace is structured.What do I need to start using Alesta?
Use the canonical public domain for the company and create an Alesta account. Be ready to review the company identity, description, audience, competitors, and generated documents instead of treating the first inference as final.Do I need a credit card for the first analysis?
No. The eligible free domain-first profiling run is zero-rated and does not require a payment card.Does the first analysis block signup?
No. The analysis runs in the background. You can enter the workspace while individual panels, competitors, and documents move from queued or generating states to readable results.Does the first analysis finish in a fixed time?
No fixed completion time is promised. Public-site behavior, crawl scope, provider response time, and document work can vary. Review ready areas progressively and use the logs to follow the run.Is the free analysis continuous or recurring?
No. It is a one-time baseline for the workspace and domain, not a recurring monitor. A later panel or capability must explicitly show that a new measurement was performed before you describe the evidence as refreshed.First baseline and Web analysis
What can the free baseline include?
Subject to source availability, the free run can include a working company profile, mobile and desktop PageSpeed diagnostics, eligible Core Web Vitals field evidence, homepage and bounded SEO observations, competitor candidates, Product information, Marketing strategy, and anllms.txt draft.
Does Alesta inspect every page on a website?
No. The public website review is bounded. It is not a complete URL inventory, server-log analysis, or guarantee that every template, parameter, locale, subdomain, and interaction state was inspected.Does the free baseline include backlink analysis?
No. Backlink evidence is not collected by the live free domain flow. The Backlinks tab can be locked or conditional, and unavailable provider evidence must not be reported as zero.Does the free baseline include ranked keywords or keyword gaps?
No. Ranked-keyword and competitor keyword-gap panels are conditional deeper evidence. If a panel is absent or locked, the free run did not measure that question.Does the free baseline include AI visibility or AI mentions?
No. Observed AI-mention evidence is not collected by the live free flow. The GEO tab distinguishes provider observations from site-readiness analysis when those panels are available.What is the difference between SEO and Programmatic analysis?
The SEO tab combines PageSpeed, eligible field experience, on-page health, bounded crawl facts, issues, and conditional organic-search panels. The Programmatic tab renders technical sections from the available on-page payload, such as timing, headings, metadata relevance, resources, and social tags. It does not generate programmatic pages.Why do results appear at different times?
Site checks, mobile and desktop diagnostics, crawls, provider requests, competitor research, and document writing finish independently. Alesta publishes each surface when its own result is ready rather than waiting for one all-or-nothing response.Why is Core Web Vitals unavailable when PageSpeed works?
PageSpeed provides controlled lab diagnostics. Core Web Vitals uses eligible aggregated real-user field evidence. Google can return a lab run while lacking enough qualifying field samples for the domain, page, or device. Alesta does not substitute lab values for missing field data.Does unavailable mean zero?
No. Unavailable means the source or operation did not produce usable evidence. Not measured means the current run did not ask or could not ask the question. Neither state should be converted into a numerical zero. See evidence and data states.Are values labeled mock data real workspace measurements?
No. Mock data demonstrates a panel’s intended structure. It must not be reported as evidence for the selected workspace.Company, competitors, and documents
Can I correct what Alesta inferred?
Yes, when the workspace exposes an eligible action. Supported corrections can include the company description, existing generated documents, competitor set, text files, or available Signals. Some actions require an eligible plan and credits.Are proposed competitors final?
No. They are candidates derived from available public overlap. A person who understands the market should classify, accept, remove, or replace them before using the set for strategy or keyword-gap analysis.Which documents can the free baseline create?
The live free flow can create Product information, Marketing strategy, and anllms.txt draft. Other document names can be locked, conditional, or not yet available; a visible row does not promise that a document will be generated.