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Alesta proposes likely competitors from public company and market evidence. A proposed domain is a candidate for human review, not a final declaration that the companies compete in every segment.

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Review a competitor

Select a competitor in the Company panel to open its detail view. Depending on the available evidence, the view can include:
  • name, domain, and discovery source;
  • a public description;
  • public social context;
  • potential advantages;
  • differences versus the current company;
  • changelog and pricing research for eligible workspaces;
  • placeholders for longer-term engagement trends or messaging shifts.
The header distinguishes a manually added competitor and shows Researching… while a new profile is still filling in.
Empty detail fields during active research do not mean Alesta finished and found nothing. Read the action state before interpreting the content.

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Edit the competitor set

Eligible workspaces can stage several changes before applying them together.
1

Enter edit mode

Select the edit control beside Competitors in the Company panel. A lock opens the plan boundary.
2

Mark removals

Select the remove control on any candidate that does not belong in the set. The row is marked but nothing changes yet.
3

Add domains

Enter one or more replacement or additional company domains. Alesta validates and canonicalizes the result on save.
4

Review the draft count

The product applies the server’s current competitor limit to the resulting set, not just the number of additions.
5

Save or discard

Select Save to apply the batch or Discard to abandon every staged change.
A batch uses one set-level lock. While it runs, other competitor edits are disabled. New domains can show research progress, removed domains can show removal progress, and dependent analysis can show Rewriting analysis….

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Remove from the detail view

An eligible competitor detail pane also has a removal control. Confirm the decision before Alesta starts the action. Removal can take time because documents that mention the competitor may need to update.

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Changelog and pricing

This panel is a deeper, plan-gated reading. Its state matters:
  • a free workspace sees the Pro boundary;
  • an eligible workspace that has not reached the collection step should not claim the competitor publishes nothing;
  • a completed collection with no results can legitimately remain empty;
  • a completed collection with data shows the public entries and available pricing tiers.
Do not purchase a plan solely expecting a particular competitor to publish usable changelog or pricing evidence.

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What makes a good competitor set

Keep candidates that share a meaningful overlap in product, audience, category, positioning, or search intent. Remove companies that only share a broad industry label or a superficial keyword. When uncertain, retain the candidate long enough to inspect the evidence and differences, then make an explicit decision.

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References