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The Web area contains four subtabs: SEO, GEO, Programmatic, and Backlinks. It also shows when the baseline last ran or whether it is still running.

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SEO

The SEO tab can include:
  • PageSpeed scores: Google Lighthouse scores for mobile and desktop across Performance, Accessibility, Best practices, and SEO.
  • Core web vitals: eligible real-visitor field data with a Desktop and Mobile selector.
  • SEO health: on-page metadata and content signals.
  • Crawl summary: the bounded technical crawl of the site.
  • Ranked keywords: a deeper panel for keywords the domain ranks for, when available and included.
  • Keyword gap: terms where accepted competitors rank and the current site does not, when available and included.
  • Issues: open SEO, performance, and GEO findings collected for review.
PageSpeed is lab data. Core Web Vitals is field data. If field data is unavailable because Google lacks enough eligible samples, Alesta does not substitute lab values.
Mobile and desktop PageSpeed rows can arrive separately. A ready mobile row beside a running desktop row does not mean the full panel failed.

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GEO

The GEO tab can include:
  • Observed AI visibility: mentions observed across supported assistants, with available platform, language, and location breakdowns.
  • AI answer mentions: the concrete answer records behind observed visibility.
  • GEO analysis: how ready the site appears for AI answers, based on available site signals.
Observed mentions and readiness analysis are different. A readiness result can exist even when AI mentions were not measured. In that case, Alesta states that the readiness is analysis, not observation. The free plan can lock the entire GEO area. A paid plan can also show a mixed state where one panel is readable and another remains locked or unavailable.

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Programmatic

Programmatic turns the public on-page payload into inspectable technical sections. Depending on the evidence returned, it can show:
  • an overview and on-page score;
  • resource issues;
  • detected issues;
  • server timing;
  • render-blocking resources;
  • heading structure;
  • content relevance;
  • social media tags.
The tab renders only sections supported by the payload. A missing subsection should not be treated as a passing score.

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Backlinks

The Backlinks tab can include:
  • Backlink profile: referring domains, anchors, and summary facts;
  • Backlink inventory: individual link records and an available monthly trend.
The free plan locks this area. After access is available, a provider can still return partial or unavailable data for a particular domain. Do not interpret unavailable provider evidence as zero referring domains.

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Upgrade prompts

Locked tabs use blurred structural placeholders, not hidden customer numbers. Selecting Upgrade opens a plan dialog. The current Billing catalog determines the available plan, price, interval, and features. An upgrade can start deeper preparation where supported. It does not guarantee that every provider will return data.

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Review checklist

  • Confirm which subtab and panel you are reading.
  • Read the panel description before the value.
  • Keep mobile, desktop, lab, and field scopes separate.
  • Preserve the displayed date, provider, or reporting window.
  • Read caveats and unavailable reasons.
  • Confirm competitor membership before relying on keyword gaps.
  • Treat observed AI mentions separately from GEO readiness analysis.

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References